Where do law firms stand when it comes to social media?
Let’s see.
Today, social media for law firms goes beyond a ‘nice to have’ and has quickly become a critical part of a law firm’s image and overall marketing success. Many are doing so in a fun, out-of-the-box, creative way. See this sample of a law firm working with Consultwebs:
At Consultwebs, we have a team of leading experts helping law firms like yours to:
Enhance brand visibility
Engage and build on community
Share information but also be out-of-the-box creative
Showcase expertise
Foster relationships
One of the leading experts behind awesome, engaging posts like the one above is Consultwebs social media coordinator Paige York. She leads a social media team that creates engaging social content, manages posts, and effectively networks with audiences across various client social media platforms.
She’s a creative force who also creates art, writes novels, and attends comic conventions. Can she be any more incredible?! In the LAWsome podcast, she dives into the latest news in social media, e.g., Twitter’s change to X, proven strategies for law firms, and more. You can take a deep dive here:
But if you’d like a recap – we invite you to read ahead.
The Social Currency You Should Care About → Attention
Often, many businesses lean into marketing investments, thinking there is a one-to-one attribution to ROI. Still, the smartest, most profitable businesses know that marketing is a complex (not complicated) interconnected network of strategies all working together to boost your bottom lines in some shape or form.
So, where does social media stand?
It helps you grab people’s attention. In other words, people pay attention.
As Paige reiterates,
People do not want to hear a sales pitch 24/7; it puts them off. If you want to build trust and foster a sense of connection, it must be genuine. This brings us to say there are two strategies around social media that law firms should steer away from:
Focusing on sales pitching on socials alienates people and, ultimately, disengages them from further interactions.
Sharing external links to, e.g., your website isn’t that favorable to social channels, as one of the main goals behind any social platform, whether that be X or LinkedIn, is that these platforms want you and all users to stay on their platform.
There is a time to sell, and there is a time to add external links. This is why it is important to hire a professional team that knows these small yet critical nuances behind marketing.
Social Media Strategies and Metrics for Law Firms
Building on your firm’s brand and overall reputation circles back to the same denominator – your local community. Here are some ways:
Local targeting in specific geographic areas
Sharing client testimonials
Offering a free workshop partnered with another business, organization, etc. in your community
Creating interactive content, e.g., polls and surveys. People tend to love two-way dialogues.
We’d like to take a strong stand and say that law firms shouldn’t shy away from marketing metrics! According to Paige, this is where you can start:
Listen and learn frequently – what is your marketing manager sharing? Do you understand it? If not, that’s okay! Ask as many questions as needed; they are there to support you.
You Don’t Have to Build Your Firm’s Community Alone
As Paige says, “Being in social media, for as long as I have, you learn to experiment, trial and error time and time again since it is constantly changing.”
This is why community is critical, outside socials too! Thanks to incredible people like Paige, you do not have to do it all alone.
If you’d like to join a community that dives into all things law firm, marketing, management, and creative strategies to boost ROI – subscribe here.
The truth is that you don’t want your Law Firm to be the best-kept secret, especially if you are investing in digital marketing. That is where one of the most powerful digital assets comes in, (SEO) search engine optimization for law firms.
SEO will help your firm:
Be found
Be chosen be potential clients
Most Law firms aren’t achieving this alone.
Together with the top team of experts at Consultwebs, a digital marketing agency for law firms, the average law firm is decreasing its cost per lead while boosting its lead intake.
Average ROI Results from Law Firm SEO With Consultwebs looks like the following:
Beneath the surface of SEO, there’s a complex world, butwe believe the intricacies behind SEO shouldn’t scare you away. It should inspire and guide your firm through the digital labyrinth.
The following handbook compiles over 20+ years of legal digital marketing experience.
With it, you will:
Discover how to boost ROI from start to finish in less than 3 hours
Access over 5+ studies and blueprints of law firms that are outsmarting the competition
Uncover over 20+ additional resources designed to help your firm become the top-of-mind law firm and attract the most high-quality leads
Remember, within difficulties lies potential. Research indicates that during tough times, for instance, an economic downturn, forward-thinking law firms persistently explore more effective marketing strategies. They do this to ensure they can maintain high-quality legal services for their clients and attract new prospects, all the while keeping a tight rein on operational expenses.
So, to help firms like yours who are searching for ways to get the most out of a law firm budget, I have compiled insightful strategies to improve your firm’s:
Revenue
Operations
Profitability
Understand Your Firm’s Ideal Marketing Budget
The role of your marketing team is to enhance your law firm’s visibility to potential clients. Absent a dedicated marketing team, standing out against competitors, and acquiring new online clients becomes quite a task.
Embracing comprehensive marketing is not just a ‘nice touch’ – it is an imperative.
But here’s a startling fact: as the figure above indicates, just over half (57%) of law firms possess a designated marketing budget.
This naturally leads us to this vital question:
What should be the marketing spend of a law firm?
The Small Business Administration recommends that law firms should spend 7-8% of their company revenue on marketing. Considering established companies have little room for growth, this is a reasonable amount. But for small to medium law firms, spending 10-12% of their revenue on marketing is recommended.
There are, of course, other factors that will play a huge role in the size and allocation of your budget.
Firms geographic location
Practice area competitiveness
Firm’s brand strength (are you already established? Are you starting?)
Firm’s growth objective (do you have aggressive growth goals and are willing to invest more?)
Once you paint the picture around your budget and begin investing in a marketing agency, different marketing channels, etc., it’s time you check the data.
Prioritize the campaigns that are bringing the most ROI
Fill in the gaps where data suggests you have potential
Improve and outsmart the competition
With that in mind, let’s dive into how data can help your firm’s budget.
Make Sure To Track Your Law Firm’s Efforts With Real-Time Analytics
To ensure your firm will stay profitable, having complete visibility of what works for your firm and what is not is a must. If you have a healthy ROI, it means that all your efforts are worth it; if the data says otherwise, then it means you should be adjusting your strategy accordingly.
One of the main signs your marketing strategy is working is if you are increasing leads. When marketing is done to fit your goals, these leads may convert into cases and, therefore, increase your revenue.
Nonetheless, lead tracking should not be a burden on you. It should be accessible, always available, and easy to understand, and there’s a solution for this.
Today, one of the powerful platforms to track analytics and data for law firms is LawEval. The benefit of using LawEval is that it uses your firm’s data and gives you the most accurate real-time results.
What makes LawEval different from the rest is that it was designed solely by a team of engineers exclusively for law firms.
LawEval has 3 powerful tools:
Performance monitoring tool
Leads tracking tool
Data analytics tool
What You Can Expect From Using LawEval
A better understanding of your firm’s ROI – Because you can see the data, you can amplify what’s working and easily analyze what direction to take to improve other areas.
Confidence in knowing you can log in anytime – You will have peace of mind because you know that you can check your digital assets, your website’s current rankings, and the life-cycle of your leads any time you want.
Get the full visibility and control you always wanted – You don’t have to wait for an email reply, follow-up call, etc. With LawEval, you can easily compare month-to-month and come to your conclusions.
Now that you already know what’s working with your strategies by looking at the data, it’s easier to identify what to focus on and what to hand down. This leads us to the next step you should take — delegation!
The Wonders of Proper Delegation
The power of delegation is a concept often highlighted by industry leaders and thinkers. But how can it be applied, particularly within the context of a law firm?
Delegation is a tried-and-true strategy, not just in legal practice but across many business sectors. Despite the evident benefits of efficient delegation, many professionals still find themselves grappling with routine tasks, often due to a reluctance to embrace change.
My key principle on delegation is clear:
Lawyers have limited hours in a day, which should primarily be devoted to billable work. If a task isn’t directly contributing to the bottom line, it’s a prime candidate for delegation.
And this is where advancements in Artificial Intelligence (AI) come into play, offering promising possibilities for law firms. For instance:
Legal Research: AI-powered tools can rapidly sift through vast amounts of legal data and case law, greatly reducing the hours traditionally spent on research.
Document Review and Management: AI software can efficiently handle tasks like due diligence, contract review, and discovery – activities that can be time-consuming when performed manually.
Predictive Analytics: AI can utilize historical data to predict outcomes of legal proceedings, giving lawyers insights that can guide their case strategy.
Automating Routine Tasks: AI can handle administrative tasks like scheduling, billing, and client reminders, freeing up lawyers to focus on more critical, revenue-generating tasks.
By melding the power of delegation with the efficiency of AI, law firms can streamline their
Navigating Outsourcing for Advertising and Marketing
Advertising and marketing play a vital role in a law firm’s success and reputation. Understandably, a significant part of your budget goes there.
The trick is to make those dollars work hard and smart. While the do-it-yourself approach can save you money in some cases, it may also cost you more money and time in others.
Let’s discuss the importance of skilled professionals in advertising and marketing. The landscape is quickly evolving with advancements in tech areas like AI, so expertise is crucial.
One major benefit of outsourcing is that you’re getting a comprehensive solution from a team of experts ready to excel in what you need.
You might think an in-house marketing team could offer the same skills, like SEO expertise, to improve search engine rankings.
But, studies show that having an in-house marketing team might end up costing you more in the long run due to:
Diverse roles: Smaller teams often have to multitask instead of specializing in particular areas.
Adaptability: In-house teams are typically fully occupied and might struggle to swiftly shift priorities as marketing scenarios change.
High expenses: Building and maintaining an in-house team is costly. When you consider hiring, training, retaining, and equipping the team with necessary digital assets, costs can easily exceed $200k.
Save Law Firm Marketing Budget By Hiring a Marketing Agency For Law Firms
Earlier, we discussed the hefty costs involved with an in-house marketing team.
But here’s the kicker:
One of the top benefits of hiring a marketing agency? It’s cost-friendly!
Marketing agencies let you painlessly invest according to your budget. Unlike in-house teams that require constant investment, outsourcing to a marketing agency introduces a flexible, ‘invest-what-you-can-afford’ model that is more budget-friendly over time.
Wondering if we have proof? — Of course, we do!
Just take a look at this data from Amourgis and Associates, Attorneys at Law, one of Consultweb’s loyal clients, practices in two distinct areas of law. Although they have several competitions, they’re still planning for continued growth with Consultwebs.
Using LSA and SEO, the firm’s acquisition of leads increased:
The firm’s cost per lead (CPL) continues to decrease, while the average CPL is now $60.03 (≈ $60).
The firm’s number of leads continually increases as well, and the average leads per month is now 136.65 (≈ 137).
With a team of experts behind your firm, success would not be so hard to reach.
At Consultwebs, we offer a range of solutions, including:
Your investment comes with a team of experts and all the necessary tools to take you where you need to be. This differs from an in-house setting where you’d shoulder extra salaries and tool cost burdens.
Based on my conversations and strategizing success for hundreds of law firms, I believe law firms can confidently grow and make money through these smart strategies. Just hear it directly from one of our successful clients:
As a professional in the legal field, my best tip would be: don’t let the fear of change hold your success back. If you’d like to get granular about your budget and strategies, I’d love to invite you to jump on a call with me.
Saving on your law firm budget means smart allocation of budget to where it works and generates profits.
The most successful law firms have already found the strategy that made them money-making firms. Don’t let the fear of change hold your success back.
As the holiday season approaches, law firms must take advantage of the perfect opportunity to strengthen their relationships with their clients, boost their marketing efforts, and expand their firm’s network.
During the holiday, connecting with clients on a more personal level fosters trust and goodwill. It showcases the firm’s good value and will also create a positive impression of your firm to prospective clients.
Let’s explore the latest holiday marketing ideas that are specifically tailored for law firms to enhance visibility while establishing meaningful connections— because, after all, we are greatly influenced by those we like and trust.
So, grab a cup of your favorite holiday drink, and let’s indulge in learning how to turn this holiday season into a productive and memorable one for your law firm!
Host a Community Service Holiday Event
Engaging in community service events can have a great impact on your firm’s marketing efforts and your overall sense of gratification.
Community Service Is So Important, and Here Is Why
It captivates socially conscious clients
Clients nowadays are more aware of environmental and social issues, that’s why they prefer businesses that support the same causes as them.
Community service is one of the best ways to showcase that your firm is a part of the community and that they share their clients’ values.
Monica Tarantino, Digital Marketing Manager at Consultwebs, has over 15 years of experience in digital marketing and concurs with the importance of law firms being part of a community.
Truly, by giving back to your local community, you not only help those who are in need but also promote your law firm’s dedication to social responsibility, which will set your firm apart from your competitors. And quite frankly, why not give back, right?! Gift-giving is a beautiful act.
Monica takes a deep dive into the impact law firms can have in their community service. Check it out:
Digitally Decorate for the Holidays
Adding a symbol of the holidays is a simple but powerful way to add some holiday touch to your branding.
December is coined the ‘giving season,’ but honestly, this should be an all-year-round practice, and you can get creative through your socials!
It’s no secret that most people spend time on their favorite social media platforms pretty much every day. While Consultwebs offers more tailored strategies for effective law firm social media marketing, the holidays present a unique opportunity for all law firms!
You can offer a giveaway by:
Offering gift cards
Offering a giveaway and boosting engagement by adding calls to action like, ‘tag 3 friends’, ‘repost this in your story and add the hashtag #______’)
Hosting charitable donations (Which causes do you deeply care about?)
Offering gifts to members of your community and, of course, staff
Pro-tip: If you want to build better relationships and expand your reach at the same time, you can do all of this by partnering up with a local business/organization.
Gamifying the contest is a surefire way to boost engagement and energize the giveaway and you can get creative with this.
One example would be, “The first 50 to like this post get entered to win!” is a lot better than “Like and share!” Contests like this also have the added benefit of beefing up your social media presence with outbound links.
Donate to Charity
There is no shortage of national and local charities and nonprofits that would welcome donations at this (or any) time of year. At Consultwebs, we host a beautiful initiative called CW4Good. As Rosana Hernandez, administrative assistant at Consultwebs, states:
If your caseload isn’t too heavy, you could offer pro bono legal work to someone in need or host a free legal clinic. You could also give a percentage cash donation to a worthy local charity for each new case you take during a certain time frame.
The following are charities looking for donations:
Make A Wish Foundation
The American Red Cross
Local Children’s Home Societies
Local Community Programs
However, we encourage you to think local. The more you engage within your community, the more top of mind you will be, and honestly, local communities often need the most support!
Fun Office and Online Activities With Your Staff!
Don’t underestimate the power of building connections with your direct teammates!
Firms that are interested in virtual Christmas parties or office parties can benefit from hosting a hybrid approach. On one hand, the firms that are in-office have an epic photo opportunity. This can be helpful in your law firm’s social media marketing through promoting the event and posting pictures with the staff’s permission.
On the other hand, firms working from home or with a hybrid office can bring their team together by hosting virtual Christmas events on platforms like Zoom. It’s important to prepare beforehand for this, e.g., who will be the host? Is there an activity planned? etc.
Some fun activities to include during your virtual Christmas party include:
Online Bingo
Scavenger hunts
Christmas-themed games and activities
Virtual trivia
And if you want to give a present to the winners or through a raffle, make sure to add a personal touch. For example, have their name and your law firm’s name engraved on, e.g., a t-shirt, a mug, stickers, etc.
(Want to know a trick as to why this works even in the short term? From a psychological standpoint, this works because people love belonging! The more you build on this idea of belonging, the better.)
Send Holiday Cards to Previous Clients
You likely already have some sort of communication in place with both existing and former clients. Do not overlook the personalized touch of sending holiday wishes to these folks.
Word-of-mouth referrals and previous clients are your best salespeople! Their powerful word of mouth could all circle back and give you more with time. This is where nurturing relationships are key. Remember the small details, and get to know them during the legal intake process and after.
If you’ve been practicing for longer than a decade, you should have an ample list of people you can remind of your services while also offering warm greetings and gifts.
One Final Tip:
Do not wait until the last minute to get your holiday law firm marketing started.If you want to promote any of these through your socials and website, it takes time and effort on behalf of your online law firm marketing agency. On the other hand, from an SEO and rankings standpoint, it can take several days, if not weeks, for Google and other search engines to index changes made to your website.
Personal injury lawyer marketing is not all about legal representation but about empathizing and fully understanding the hardships and the traumas car accident victims face.
At Consultwebs, we acknowledge that every person who experiences a car accident has unique challenges and needs. We understand your role goes beyond merely representing them, but having genuine connections with their stories to offer tailored solutions.
“80% of potential clients looking for a personal injury lawyer who has experience and knows how the system works” -Ken Hardison, Founder & President of PILMMA
Here, we will help your personal injury law firm explore the specifics of marketing the following 5 types of personal injury cases:
Rear-End Collisions
Head-On Collisions
T-bone Accidents
Single Car Accidents with Fixed Objects
Sideswipe Accidents
1. Rear-End Collisions
Rear-end collisions are one of the highest percentages of all car accident cases.
The victims of rear-end collision accidents often have these concerns:
Property damage
Several symptoms, specifically whiplash
Questions related to identifying the liable party
Marketing Tips for Rear-End Collision Cases
Leverage the Accident Data Center (ADC)managed by a team of experts. It is a FREE comprehensive resource that gives information about traffic collisions and car accidents in the U.S. It provides the date, location of the accident, the name of the parties involved, and even the media blogs regarding the accident.
Get testimonials or reviews from clients with successful cases in rear-end collisions and showcase them on your website and social media platforms. Your best advocates are your current clients.
Use keywords and terms related to rear-end collision in your SEO strategy. Write blog and social media posts about tips on how to handle this type of car accident and explain the car accident victim’s rights.
2. Head-On Collisions
Head-on collision is also one of the most dangerous types of auto accidents because it often results in fatal injuries.
Victims of a head-on collision are typically overwhelmed and in need of immediate medical assistance to help them handle the aftermath of the incident.
The common causes of head-on collisions are:
Distracted driving
Driving under the influence of alcohol or drugs
Driving on the wrong side of the road
Marketing Tips for Head-On Collision Cases
Compassionate storytelling is a powerful tool to leverage. Show the potential clients that you understand their situation and make them feel that you are approachable and ready to help. Prospects will want to know more about the different rights, rules, and regulations for this specific type of accident.
Make sure that your law firm’s website is designed to illustrate sympathy and assurance to the clients/potential clients. People retain information using visuals and, therefore, can connect with their emotions easily.
Use Accident Data Center (ADC) to reach potential clients easily.
Show proof that your firm is an expert in handling these types of personal injury cases by offering free resources such as checklists and guides.
3. T-bone Accident
T-bone accidents usually happen when the front of a car crashes with the side part of another car, oftentimes in an intersection, forming a letter ‘T’ image; this is where it is named after.
Here are the common reasons for T-bone collisions:
Negligent driving
Distracted driving
Intersections without traffic lights or signs
Defective traffic devices
Due to the various causes of this type of car accident, there are other individuals and entities, such as government agencies and third parties, that could share the liabilities.
Marketing Tips for T-Bone Cases
Educational content such as blogs and social media posts explaining the do’s and don’t while driving and how to determine who is usually at fault during this type of accident.
Create infographics and short videos showing the intricacies of a t-bone accident.
This type of accident is caused by a single car that collides with a stationary object such as:
Tree
Pole
Guard rail
Bridge
Posts
Curbs
The driver is usually at fault and is blamed in this type of accident unless there are certain vehicle malfunctions, other car involved that they are trying to avoid, or road condition that affect the driver that cause the accident.
Marketing Tips for Single-Car Accident Cases
Create educational content like videos or infographics that delve into the complexities of this type of accident e.g., how often do these types of car accidents take place? Where and when are they most often?
Share insights into how the external factors like cars and people that they try to avoid that cause the accident to occur can affect the outcome of the one liable.
Be where there’s real-time information on accidents happening across the US by using the Accident Data Center (ADC).
Use SEO strategy by utilizing the keywords related to single-car accidents.
5. Sideswipe Accidents
A sideswipe accident happens when 2 parallel cars touch and crash sides. This usually causes disputes on who is at fault.
Utilize Accident Data Center (ADC), which is one of the most effective strategies to reach your potential clients looking for the service you provide.
Market Personal Injury Car Accidents The Right Way
Marketing personal injury for different car accident types needs a profound understanding of every victim’s unique experience, emotions, challenges, and need for justice.
It is a sensitive matter, and marketing requires a compassionate touch to be able to connect with your potential clients. This is the only way you can genuinely get their trust and build a relationship.
This goal is only possible if you use the right avenue to market your services with the right agency.
Just look at how this personal injury law firm is seeing a 47% increase in their cases and a continuous decrease of 12% in cost per case from 2019 to 2023 after partnering with Consultwebs.
That is a total of ≈ 8 cases per month. See for yourself:
A basic understanding of SEO is necessary for any type of business to thrive; the same goes for law firms. While many firms are already familiar with SEO for law firms and its benefits, not all understand its deeper mechanics.
If you are looking to discover the secrets that help drive a steady stream of prospects through SEO for law firms – this is for you. We will go beyond the basics and reveal advanced strategies for successful SEO campaigns. We will answer questions like:
Question 1. How often do Google algorithm updates happen, and what should law firms know about this?
Answer:
“In my opinion, Google algorithm updates are like the apps we have on our phones. Every app has an update occasionally because it needs to fix bugs and have a user-friendly interface, a better user experience, better speed, etc.
That’s why Google also does algorithm updates – to improve the quality of results on their search engine. To ensure that your website will be safe, you need to make decisions for longer terms.
Doing an optimization on the page or having a backlink because the top competitor did the same is not always necessarily correct, as that optimization may be against Google’s guidelines. So, it’s always important to know what to do before taking actions that may cause worse results in the future.
The competition in SEO is like a highway with a never-ending journey. You go further when you are focused on the way and the traffic. Everyone is going the same way at the end of the day.” – Roman Adamita
Ever wonder how SEO is similar to Formula 1? Here’s an analogy that will help you paint the picture:
Question 2. Are there any seasonal trends in SEO performance for law firms that clients should be aware of?
Answer:
“[For law firms] This will depend on each practice area and website.
For example, for personal injury, law firms need clients who need assistance for some injury. Still, on the people’s side, injuries don’t happen every single day or at least in the location where the law firm is based and might not necessarily need a lawyer. In a nutshell, you can’t foresee when an injury will happen.
But, when people do need assistance because of an injury, they might search for that, e.g., “What should I do if I was involved in a car crash”. It’s important to be in the top search results when a long-tail query like this is searched by your potential clients.
So, what can law firms do?
On the firm’s side, the way they can check for seasonalities in searches is through platforms like Google Trends with the Glimpse extension integration or by simply using their Google Analytics or Search Console data to see if there’s a spike in the past year and oversee what is coming.” – Roman Adamita
Now that we’re diving deeper into the art of managing SEO let’s talk about the common misconceptions…
Some may think that SEO is a set-and-done deal, but the truth is that SEO is all about:
Constant Optimizations
Be Always Different
Being Authoritative
Adjustments
A/B Testing
While we often talk about the benefits, it’s important we discuss what happens when a law firm stops investing in SEO or if these optimizations are mismanaged.
Unoriginal or fully AI-written content gets flagged.
Website’s rankings may decline as other competitors may do things better.
Your competitors will get more business than you do.
Question 3. How do you manage a drop in rankings after a Google algorithm update, and how does an agency like Consultwebs take a proactive approach?
“To begin with, the law firm shouldn’t panic; your agency should know how to take action. At Consultwebs, we take a proactive approach as a legal marketing agency.
For example, we check the pages because when, e.g., a core update is rolled out, it doesn’t usually affect the entire website. No algorithm update will affect every single one of your pages; it usually affects certain pages that don’t match with guidelines or other resources that did better than your pages.
It all boils down to the quality of the content. Usually, the first pages your legal marketing team should take care of are the poor-quality pages and analyze items like the internal/external links, images, originality of the content, call-to-actions, etc. This is also why constantly updating your firm’s pages and content is important.
As an agency, when a firm sees a drop in rankings, we’ll compare and contrast and see which pages were impacted with metrics like clicks, CTR (click-through rates), and their ranking. At this point, Google Search Console + Screaming Frog SEO Spider, Semrush, or Ahrefs is coming very helpful.” – Roman Adamita
And if you want to learn more specific details about the law firm SEO services at Consultwebs, check out this video:
Question 4. Are there any recent core updates law firms should be aware of, and should law firms panic if they see a drop in their rankings because of updates?
Answer:
“Yes, there was a recent core update in August and September 2023.
Basically, core updates aim to refine Google’s search algorithms to provide more helpful and reliable search results.
Therefore, law firms should not panic when their rankings drop a little after the update.
Google stresses that pages impacted by core updates aren’t necessarily flawed. As always, Google advises site owners to focus on quality content as a response to fluctuations in search rankings.” – Roman Adamita
“Core updates are Google’s way of investigating which websites create better content compared to the millions of other pages that cover the same topic.” – Roman Adamita
Another noteworthy insight from Roman regarding core updates and enhancing user experience is that the web pages that will typically rank lower are…
“The websites that are putting too many ads on the page, pages with slow speed, and pages with content that aren’t focused on quality and are AI-generated will usually have a negative impact on their SEO rankings.
On the flip side, the websites that continue to rank well are those focusing on quality content. Regarding quality content, there are many factors to keep in mind.
For example: adding internal links, providing a good user experience, good user interface, quality content, technically in a good condition, etc.” – Roman Adamita
Now that we’ve tackled the importance of quality content let’s understand the Google guidelines about content creation.
Question 5. How can law firms mix and match content with ChatGPT or AI tools while providing quality above all?
However, having fully AI-made content is not sustainable for long-term growth, as search engines like Google are starting to flag AI content whose primary purpose is manipulating ranking in search results.
That’s why here at Consultwebs, we believe, practice, and balance the art of using AI as an assistant only for mundane tasks like drafting basic copy, but we make sure to still fully humanize our content at all times.” – Roman Adamita
Learn how law firms can become AI-savvy while still following the legal guidelines here
And now we better understand the hows, whats, and whys, we’ve finally come to the last question…
Question 6. How long does it generally take to start seeing measurable results in SEO, traffic, and lead generation?
“At Consultwebs, we focus on ethical growth. That means we don’t take cheap shortcuts that give firms false promises and false results.
When investing in SEO, patience is key. It takes time, in general around 12 months, sometimes more, sometimes less.
For example, if you’re optimizing the content on 10 pages that already are ranking, the impact can be visible within a month. But if you’re making a significant change on the website, the results may take longer.
At the core, firms need to take action by:
having their content managed,
solving technical issues that may naturally arise,
optimizing page speed,
headlines,
and so many moving pieces.
My best advice for law firms is to learn from others’ mistakes. We can always learn from others and make things better. I’m a stan of SearchPilot’s experiments, which can be a beneficial resource for those who want to know the impact on the performance before taking a major action.” – Roman Adamita
How Consultwebs Works
In a nutshell, having the right SEO law firm marketing agency partnered with your firm is your best option to achieve your SEO and business goals.
We’re saying this because we experience it first-hand.
After a car accident, victims often feel shocked, lost, and in need of help. During these times, there’s a predictable pattern victims do— they search for trusted legal representation online.
Car accidents remain a dominant practice within personal injury law, and this makes the competition among law firms more intense. As a matter of fact, the personal injury market is set to grow by 5% in 2023 to 2014. Take a look at these findings:
While other victims might call their families and friends for attorney recommendations, many will still instinctively turn to online searches to look for attorneys with the best reviews and strong credentials.
In this digital age, word of mouth won’t suffice anymore. Firms must stay ahead of the game by having clever online marketing strategies. Let’s delve into how marketing your personal injury law firm truly influences a victim’s journey from the crash scene all the way to your office.
So, to start, let’s dive into the client’s behavior…
How Clients Select Their Personal Injury Attorney After a Car Accident
All clients have a standard that they want to meet when choosing the best personal injury lawyer that will represent them. They want to be in the hands of the very best.
What are the common denominators?
Here are some of the basic things they look for.
Experience in representing a car accident victim.
Proof of relevant experience, such as case studies or testimonials showcasing their successful work.
Approachable personality that makes them feel you’re someone they can talk to.
Uncover the full details by watching this LAWsome episode with Ken Hardison, founder & president of PILMMA, The Personal Injury Lawyer Marketing & Management Association:
Now that you have a better understanding of what clients look for when searching for a personal injury lawyer, let’s dive into how you can place your firm in front of your competitors.
How LSAs Boost Your Firm’s Visibility With Prospects Looking For an Attorney After a Car Accident
The main goal of LSAs is to make your law firm appear to prospective clients searching online in your area for the services that you offer. It will help your firm’s profile or the lawyer representing your firm to show at the top of Google’s search results.
The local ads are Google screened, providing the searchers with valuable information, such as your reviews and years in business. Here’s an example:
What LSAs Can and Cannot Do
LSA is pay-per-lead, unlike PPC, which is Pay-Per-Click.
You only pay once someone calls your firm by clicking on the phone number listed on the LSA post.
It has a “click-to-call” feature.
Now, let’s find out why PPC is also one of your firm’s best options in successful personal injury law firm marketing.
Law Firm PPC and Its Benefits to Getting More Car Accident Claims
With PPC for law firms; firms can bid on specific keywords relating to their services.
In search engine results, the law firm might appear at the top or in a visible area if the user searches for those keywords. By clicking on the ad, the law firm pays a fee to the search engine (Google, Bing, YouTube, etc.). As a result, law firms can target potential clients actively searching for their services. When it comes to car accident cases, usually the urgency is immediate so it is vital your firm is ready to offer a helping hand.
Just look at how Consultwebs helps a law firm reduce their cost-per-lead by more than half using a PPC campaign in this case study:
In addition to keyword research, the Consultwebs team created new ad groups and wrote new copy for the advertisements. Despite spending less, the cost per lead dropped from $301 to $129, and the firm saved $7000 over 3 months.
Be There When Car Accident Victims Need Your Firm the Most
No one should go through car wrecks alone. As an experienced law firm, you can take steps to be there at the right place at the right time.
This is why many personal injury law firms are diversifying their strategy by investing in different digital assets.
Car accident victims shouldn’t settle for less and neither should your firm’s business. This is why personal injury law firms are partnering with Consultwebs. Take a look at another case:
The data is between Q3 and Q4, the firm has managed to:
Increase the number of cases by 62.5%
Decrease cost per case by 39.7%
Marketing personal injury shouldn’t be complicated; let us guide you to success.
Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs.
Executives from various businesses, government, and non-profit sectors seek Nathan for his expertise as a communications strategist. He has helped hundreds of organizations enhance communication processes and complex global hurdles and crises.
Before Nathan founded Miller Ink in 2013, he was the Director of Speechwriting for Israel’s Permanent Mission to the United Nations. He serves as a senior communications adviser and the chief speechwriter for Israeli Ambassador Ron Prosor.
Join us for an insightful session as he leads us to the intricate topic of today–Overcoming Crisis Communication in The Legal Field.
Key Takeaways:
00:21 – Introduction
1:21 – Journey as a founder and CEO
1:46 – How effective communication is pivotal in any industry
7:45 – How to communicate effectively during this digital age
10:17- What is crisis communication and its importance
12:28 – The fundamental elements of an effective crisis communication plan
19:53 – How marketing agencies help law firm tailor their messaging
26:11 – Final thoughts— Tips for marketing agencies to better assist law firms
Every law firm has unique needs and requires distinct law firm marketing agency services depending on their practice area. This blog is intended to empower firms by offering clarity on which approach best fits their:
Budgetary constraints
Desired outcomes
Overall business goals
Differentiating Your Needs and Your Wants
We understand that your law firm wants to achieve certain goals in a specific timeframe.
However, merely following your WANTS won’t suffice.
What does your firm NEED to compete, stay afloat, and most importantly, thrive in today’s market?
But of course, you don’t have to take our word for it. See for yourself::
Your Firm’s Best is Here
We understand your apprehensions and the complexity of law firm decision-making. There are a lot of factors to take into consideration, from budget limitations to the agency’s level of legal marketing expertise.
However, these challenges come with opportunities, and we’d like to help you cross that bridge.
The Consultwebs decision-making handbook is tailor-made for law firms who are looking for the perfect legal marketing agency but want to come to their own conclusions.
What’s In It For Your Firm
Discover the right ways to make smart business decisions
Mastering decision-making processes that align with your firm’s brand, objectives, and needs.
Learn the 2 primary ways of thinking when negotiating with potential business owners.
Determine if your way of thinking is based on cost or results.
Understanding the balance between risk and reward
Discover why calculated risks can lead to greater payoffs.
Witness real success stories
Uncover the journey of a personal injury law firm that grew its leads by 16% in just 1 year.
Get an exclusive FREE printable handbook
Print a comprehensive list of questions that dive into the 3 critical stages in selecting the right law firm marketing agency.
According to a survey by Bankrate, almost 59% of the top economists predict a potential recession by July 2024. This is equal to a 3-in-5 chance of an economic drop. We are all aware that a recession can mean the following:
Job losses
Decrease in business growth
Decline stock markets
Although many agree that the forecasted recession won’t be as severe as the COVID-19 pandemic or the “Great Recession,” many law firms are still on edge.
But despite this prediction, here’s the good news…
During recessions, where gaining profit is a battle, a typical response among law firms is to cut back on marketing budget rapidly. Businesses need to learn that consistent marketing efforts are the pillar of strength they need during hard times.
This is why neglecting and cutting on marketing strategies could be one of the most damaging decisions in such scenarios, and here’s why…
Strategic marketing helps maintain your firm’s visibility and effectiveness while capturing new clientele when competitors retract.
As proof, take a look at how marketing online can tremendously help law firms reach success.
How Personal Injury Law Firms Remain Recession-Resistant
Businesses may struggle, but the differentiating factor between those who move ahead and those who stay behind is the response.
They’ve already used your services, trust you, and have ‘been there, done that.’ Plus, your existing clients are already your strongest advocates, and their reviews and testimonials are the proof that speaks for itself.
Be Where Your Customers Are Let’s take a closer look at the case of a criminal defense law firm partnering with Consultwebs.By partnering with Consultwebs, they have decided to invest in SEO and digital advertising.To show you the increasing impact these investments have on the firm, we’ll go over the following time period: After – referring to the time period between January 2023 – March 2023 Before – referring to the time period between July 2022 – December 2022
Through a consistent investment in SEO and digital advertising, the firm is increasing its average monthly leads by 243% and is decreasing the cost per case by 71%, which is more than half.
This is clear proof that partnering with an experienced personal injury marketing agency is key.
This brings us to the next section.
Is Your Marketing Agency Doing All They Can With the Available Tools?
Being transparent with each other about your firm’s goals, where your firm currently stands, and whether your firm is properly being audited is essential.
Firms Can Emerge Stronger Than Ever
Remember: you can turn every challenge into an opportunity to grow.
Even if your competitors decide on a different route, know that your consistent investments can help you remain rock-solid.
If you’d like more information and come to your own conclusions as to which vendor is the best fit for your firm we’ve got you covered.
In the LAWsome podcast, she dives into the latest news in social media, e.g., Twitter’s change to X, proven strategies for law firms, and more. You can take a deep dive here:
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Access
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An unpredictable economy
Online Bingo
Consultwebs 